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The digitalization of the economy has taken a leading role in economic development, accentuated by the COVID-19 pandemic by restricting the physical interactions of the population. In this context, mobile applications have been identified as a dominant mode of access for individual connectivity, transforming the lifestyle of the population and the functioning of the economy. This study explores the use of mobile applications in Loja - Ecuador, during the last year and examines the factors that influenced their use. This was achieved by applying a structured online survey and an ordinal response econometric model. The main findings suggest that sociodemographic aspects, such as their generation and level of education, and factors related to the use and downloading of applications (Apps), such as the use of Facebook and Zoom, significantly influence the use of mobile applications. The study also presents information that can guide a better use of mobile applications within the framework of the creative economy.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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