Muestra gastronómica de la tradición Carmelita: Empresa creativa para la difusión de nuevas identidades culturales

Abstract

The Muestra Gastronómica de la Tradición Carmelita (Gastronomic Traditional Sample of Ciudad del Carmen, in English) arises from the business idea of a student of Communication and Cultural Management, as part of his course in Design and Evaluation of Entrepreneurial Projects. The origin of this project was aimed at disseminating the gastronomy of Ciudad del Carmen in Campeche, a place that receives people from all over the country and the world for its oil extraction-related activities, causing changes in the population identities which are strengthened or regenerated. The convergence aspect of this research is the resulting gastronomy. The methodological process was the researchers’ empirical observation of the food consumed by people in public places such as the city’s boardwalks, shopping malls, historical centers, schools, markets, etc. with the purpose of summoning the local micro-entrepreneurs to participate in the First Carmelite Gastronomic Show. The results of the project reported economic benefits that demonstrate its sustainability, as well as the measurement of Gastronomic Show users’ satisfaction. This type of creative enterprise allows understanding how the identity around gastronomy permits culturally diverse populations to gather and enjoy a bit of their culture through the palate.