Cultura organizacional para el cuidado del medioambiente estudio de caso sector floricultor en Cota-Cundinamarca

Abstract

Floriculture is a multicultural activity. It requires collective work that allows inclusion and communication between leaders and collaborators. The needs for change in the sector are relevant and the aim is to avoid bad practices that affect personnel and the environment. In addition, there are difficulties in exporting and reducing labor tension and low efficiency. Another drawback is the lack of a strong organizational culture to align the company´s strategic plan with the adequate performance of its workers, which leads to a lack of conscious leaders´ participation to counteract environmental damage and an inadequate working environment. This document characterizes the human management strategy and the impact it generates on the organizational culture and the effect of the companies in the floriculture sector of La Sabana de Bogotá on the environment. The results of the study include the social impact with the strengthening of negotiation skills in the organizations of this floriculture sector so that they can manage their activity in plural, diverse, and environmentally friendly contexts. This results in higher productivity, quality of working life, and environmental wellbeing. Regarding the transfer impact, this case study has theoretical-practical and technical tools that allow optimizing the relationship between human capital and the production process with their negative impacts on the environment. This provides competitive advantages in administrative management, human resources qualification, environmental management system, access to new markets, and financing, allowing the management of sustainable agro-industrial organizations.