Análisis de los canales de comercialización del brócoli en Ecuador

Abstract

Broccoli is a product that boosts the country's economy and generates employment, mainly in the broccoli-producing provinces of Cotopaxi, Chimborazo, Tungurahua, Imbabura, and Pichincha, which have been increasing their planting areas in recent years due to increased demand in domestic and international markets. The objective of this research is to analyze the broccoli marketing channels in Ecuador using bibliographic sources. The research was of a documentary type, using books, scientific journals, and reports on the production and commercialization of broccoli in Ecuador. Inductive, deductive, and analytical methods were used. There is a growing demand for this vegetable in national and international markets; the main destinations are the markets of the European Union, United States, Japan, and Canada. Among the hybrids and varieties that predominate are Avenger, Domador, Legacy, and Marathon, mainly due to their adaptability to climatic factors and their production level. The strongest competitors for the country are the European Union, China, and Mexico. The marketing channels for this vegetable are made up of small and medium-sized producers, and the intermediaries are the processing companies that export the product to different destinations.